Curators in the Loop: a Quality Control Process for Personalization in Cultural Heritage

Personalization research for the Cultural Heritage domain has mostly focused on supporting the visitors by automatically creating the narratives and the visit experience. The meSch project shifts the focus of research from visitors to curators and re-designs the personalization process in a context of tangible interaction, to strengthen the role of human-supervised steps in the definition of the adaptive structures for both the content and the interaction. Targeting the work of curators opens the way toward personalization to become deployable in real and complex settings: professionals in control of the platform will use personalization in any context they consider worth it, to adapt both the content and the interaction behavior of smart objects delivering it, and will monitor the quality of adaptive experiences from the design to the actual onsite delivery and subsequent follow-up online exploration. This paper presents the articulated personalization research agenda of the meSch project.